Social media has some other capabilities. Many of us overlook how these tools can help with intelligence gathering for new or even current clients.
Every business person probably has a couple of social media connections such as a LinkedIn profile or a Facebook Business Page. For some, having these in place makes it easier for them to accomplish their business goals.
Yet, social media has some other capabilities. Many of us overlook how these tools can help with intelligence gathering for new or even current clients.
For the purposes of helping someone understand how social media can help with this important information gathering aspect, consider the last time an informal meeting took place. Let’s suppose that this happened at our recent Venture Point mixer. During that meeting, Ric Clark and you met for a few minutes. Cards were exchanged. A follow up meeting was set up.
Before that first meeting over coffee at Venture Point, a visit to Ric’s LinkedIn profile (https://www.linkedin.com/in/ rictorclark ) to learn some more about him. His profile can give some background about his business.
So, let’s take this example a little further. After your first meeting, both Ric and you develop a business relationship. By reading about his work anniversaries or posts on LinkedIn, one can remember to mention them when you see them at our next event. Imagine what Ric would think about you when recalling something from a LinkedIn post.
The smarter and more affluent business professional will realize that social media provides insight into another’s triumphs not only in their business but also with their family. When your clients allow you to view their personal information on Facebook, it’s easier to begin any sales or outreach effort by first commenting on this.
At Venture Point, we provide our members with a lot of social media seminars with folks like Yusuf Chowdhury and Matt Scherer. However, the interaction capabilities by combining social media with regular interaction with others at Venture Point can only lead to further success.