Entrepreneurs traditionally focus on the product and not on the market; ie their customers.

This statistic does not surprise me when we know that the main problem of business is currently a lack of capacity to plan an effective marketing strategy. Entrepreneurs traditionally focus on the product and not on the market; ie their customers. We have several examples (failures) here in San Antonio, specifically in Stone Oak, where every Mexican entrepreneur wants to open a Mexican restaurant with REAL Mexican food …….. “There are none here,” they tell me euphoric. The answer is – BTW they do not listen – that is the reason precisely because they do not like the taste. Invest more time in developing a marketing strategy, studies, research, which obviously includes more resources of all kinds to be more efficient, The US is a country that everyone wants to come and have a slice of this huge cake, Chinese, Korean, Mexican, French, etc and not forget that the owners of the house (the American Entrepreneurs) they have the right for a slice. Conclusion; We are doing business in the most competitive country in the world, get ready for the task!