Friendship the true source of leads for your business

by | Aug 28, 2018 | Entrepreneurship | 0 comments

Conference hall of VenturePoint in San Antonio
One thing I have learned in my life:


I can not beat God
when it comes to giving.


As much as I want to give to him,
God always beats me,
because he always gives me more
than what I asked for.


You can give without loving,
you cannot love without giving.
If I give, it’s not because I have,
It’s the other way around, I have more because I give.


And when God asks me,
it’s because he wants to give me;
and when my God gives me,
it is because he wants to ask me.


If you want, you can try and
start giving today.
And you will see that in a short time
you can also say:
One thing I have learned
in my life:
I can not beat God,

when it comes to giving.

In the vast majority of network events, I find that all attendees arrive with the hope that someone will become their client or offer a lead to help their business.


Very rarely have I seen someone truly and from the bottom of their heart, come to these events with the hope of helping others without expecting anything in return. It is more than the elevator speech that says “I want to help my clients” Everyone in the room knows and feels that this is not true.


Selfishness is the only thing that prevails in these meetings. We are always trying to obtain the most from others, and therefore most of the time we are disappointed because we do not get any potential leads.


Creating friendships and increasing these should be the goal of attending these meetings.


The reason is not so simple. That is why I look for the friendship definition that says: True friendship is when someone knows you better than yourself and takes a position in your best interests in a crisis. Friendship goes beyond just sharing time together, and it is long lasting.


Now a days, it looks like you are my friend as long as I can get something from you, and if this does not happen, then I will not call you again in my life until I need something from you in the future. Friendship is conditional now a days.


Real Friendship should be developed and nurturing very often because it takes time.


My father taught me that I came to this world to make friends and my business will be strengthened as a result of creating friends.


Behind this romantic declaration, there is an enormous principle of life. If we really want to make more friends, we should try to get to know our peers better. For example, the following are questions you need to ask; Where do you come from? What are your life goals; not of your business (this is another story that I will address later) What is your main challenge of the week? who is your family? how did you decide to do what you are doing?


With these honest questions, you can really discover what kind of person they are and how you can really help them. At that moment, maybe neither you nor they know that they can help each other.


How many times have you met someone and after several years, it turns out that now you or he is in a position to help you/him? And in that moment you/he start to develop the friendship? If it had been done from the beginning the result would be very different.


Obviously these questions are not the right questions to ask in a mixer or networking event, where the distractions abound, these events should be simply to expand your business circle, get 4 or 5 good contacts, good conversations where there was a connection that you can then invite to a coffee to know more and invest time to discover the person behind that business card.


Unfortunately of those 5, maybe 2 or 3 accept your invitation and maybe only one can help.


So, as your circle of relationships expands, what is going to happen is that you will have more tools to truly help them in their personal or business goals and what will happen is that they will keep you in mind more often than you imagine developing the relationship and maybe later the friendship, and that is how they really become a true source of prospects.


This is nothing new and I do not intend to be awarded the concept, it is simply that these days all everybody wants are immediate results. The world has placed money as God and not as a vehicle and therefore do not want to waste time promoting and cultivating friendships that do not give you an immediate value. However, despite the years it continues to show that patience and perseverance are virtues and not defects, so we learn and practice patience and develop friendships that last forever and are part of our personal and professional lives.


The more friends you make, the more promoters of your business you will have because if they do not see you as a friend they will not refer you and they will never recommend you to someone else.


The benefits of friendship

While developing and maintaining friendships takes time and effort, good friends can:


  • Improve your mood.
  • Help you to reach your goals.
  • Support you through tough times.
  • Boost your self-worth.
So follow these 3 tips to encourage a true friendship in your business:


Focus on them, not yourself.
The key to connecting to other people is showing interest in them. When you’re truly interested in someone else’s thoughts, feelings, experiences, business, job, and opinions, it shows—and they’ll like you for it. You’ll make far more friends by showing your interest rather than trying to get people interested in you. If you’re not genuinely interested in the other person, then stop trying to connect. They know.


Pay attention.
Switch off your smartphone, avoid other distractions, and make an effort to truly listen to the other person. By paying close attention to what they say, do, and how they interact, you’ll quickly get to know them. Little things go a long way, such as remembering someone’s preferences, the stories they’ve told you, and what’s going on in their life.


Call them for a coffee without the need for an agenda, send them an article about their business, NOT YOURS, there is an expo about some of their interests, they like horses, motorcycles, etc. Tell them that You learned something about it.


Posted by Luis Escobar on 28th August, 2018


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