The coronavirus outbreak has been devastating to the global economy, but non-essential small businesses have been hit the hardest. Not only have non-essential small business owners been forced into closing their doors due to local stay-at-home orders, but many are learning how to run a business online, manage remote employees, and adapt their businesses in the age of the coronavirus.
However, there are some things small business owners can do to keep their business going strong amid the coronavirus lockdown, and we’ve highlighted a few below.
Look for Financial Assistance
If your small business is struggling to stay afloat amid the coronavirus lockdown, the following resources can help you make ends meet.
- Seek financial relief from the US Small Business Administration (SBA), your local government or Chamber of Commerce, and through crowdfunding.
- Find out if your business is eligible for Facebook’s Small Business Grants Program.
Make Necessary Changes
To ensure that your small business will continue to grow amid the pandemic, you’ll need to adapt to the new normal by making a few changes to how you do business.
- Learn how to adapt your small business strategy.
- Regularly communicate with your customers and find useful ways to serve them and their needs during the lockdown.
- Engage and communicate with your employees as they work remotely.
- Register for a free virtual workshop through the new Grow with Google program.
Think About the Future
Most of your focus may be on staying afloat during the lockdown, but it’s important to think about the future and the things you can do to come back even stronger.
- Improve your brick-and-mortar location by making a few upgrades like adding new flooring such as carpet.
- Explore things you can do to safely reopen your small business when the time comes.
- Find graphic designers through online job boards such as Upwork to help improve your brand and increase sales once you reopen.
To keep your small business alive and growing throughout the pandemic, it’s vital that you adapt your services, take advantage of the financial assistance, and make practical plans for the future. Not only will these strategies help your non-essential small business to stay afloat throughout the coronavirus lockdown, but you’ll come back stronger once the pandemic ends.