Meet New Eligibility for Google My Business

by | Jun 29, 2021 | Flexible Working, Marketing, Virtual Office | 0 comments

Google My business

At VenturePoint we have found that Google My Business (GMB) is becoming more strict at approving business listings. This makes it harder for those working from flexible office space to meet the requirements to get listed. 


In order to help our members, we’ve implemented a free service to help them get approved for their GMB listing.


A Guide for Google My Business (GMB) Set-Up




In 2021, Google updated its GMB guidelines which impacts the ability for our members to list on GMB. Below are the guidelines you should be aware of as published on Google My Business Help Center:

  • If you must specify a mailbox or suite number:
    • Enter your physical address as “Address Line 1.”
    • Enter your mailbox or suite number as “Address Line 2.”
  • If your business rents a physical mailing address but doesn’t operate out of that location, also known as a virtual office, that location is not eligible for a Business Profile on Google. Businesses can’t list an office at a coworking space unless that office maintains clear signage, receives customers at the location during business hours, and is staffed during business hours by your staff. 


Please contact a VenturePoint staff member to help you meet these guidelines.



  • We can help you meet GMB eligibility by providing:
    • A Unique Suite Number (USN) – (Ask VenturePoint Staff about this to make sure your mail will be delivered appropriately. Google sends the verification postcard to your VP’s address with USN – so you want to ensure delivery).
    • Directory signage – Google requires you to submit an image of signage with the business name. VenturePoint staff can help you with this.
  • Add these services to your membership to meet these GMB guidelines for a one-time $200 fee.
  • For more detailed information; Ask our staff why these specific services are needed for a GMB listing.
  • After purchasing these services, you should use the USN you’ve been assigned when applying for GMB. With the USN, directory listing should be approved.


These suggestions are designed to comply with GMB guidelines and maximize our member’s chances of success, without jeopardizing your GMB listing. However, there are no guarantees Google will approve, as they can be inconsistent in the implementation of their own policy. For full guidelines, visit Google My Business Help Center.



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