How to Write Email Copy That People Actually Read

by | Aug 9, 2023 | Digital Mail, Entrepreneurship, Productivity | 0 comments

How to Write Email Copy That People Actually Read

Email marketing is a powerful way to reach your target audience and generate leads. But in order to be successful, you need to write email copy that works.

Here are 10 tips for writing email copy that gets results:

  1. Know your target audience. Who are you writing to? What are their needs and pain points? Once you understand your audience, you can tailor your message to their specific interests.
  2. Write a strong subject line. The subject line is the first thing your recipients will see, so it’s important to make it attention-grabbing and informative. Use clear and concise language, and avoid using all caps or excessive punctuation.
  3. Focus on benefits. What are the benefits of your product or service? What problems will it solve for your customers? Make sure your email copy highlights the benefits of your offering, and how it can improve your recipients’ lives.
  4. Be clear and concise. Your email copy should be clear, concise, and easy to understand. Avoid using jargon or technical language that your recipients may not understand.
  5. Break up the copy. Use subheads, bullets, and white space to break up your email copy and make it easier to read. This will help your recipients scan your email and quickly find the information they’re looking for.
  6. Inspire action. What do you want your recipients to do after reading your email? Make sure your call to action is clear and easy to understand.
  7. Use strong words. Certain words can have a powerful impact on your recipients. Use words that are positive, persuasive, and action-oriented.
  8. Create a sense of urgency. If you want your recipients to take action, you need to create a sense of urgency. Let them know that your offer is limited time only, or that there’s a limited supply of your product.
  9. Use testimonials. Testimonials from satisfied customers are a great way to build trust and credibility with your recipients. Include testimonials in your email copy to show that your product or service is effective.
  10. Proofread your copy. Before you hit send, be sure to proofread your email copy for errors. Typos and grammatical errors will make you look unprofessional and can damage your credibility.

By following these tips, you can write email copy that gets results. So what are you waiting for? Start writing today!

Additional tips:

  • Use images and videos to break up your copy and make it more visually appealing.
  • Personalize your email copy by addressing your recipients by name.
  • Use humor or a conversational tone to make your email copy more engaging.
  • A/B test your email copy to see what works best for your audience.


Writing email copy that works takes time and effort, but it’s worth it. By following these tips, you can create email campaigns that generate leads, boost sales, and grow your business.